IDEO

The IDEO video discusses a thinking and prodding technique called the Deep Dive. In it, people are immersed in the process of idea making to create a solution to a desired problem. In this case, the problem was a shopping cart and the solution was that it needed to be redesigned. A very varietal team came together to present facts, problems, and good ideas for how to improve the design. Then, they had to create models/prototypes for the design and eventually came up with a basic idea of having a "cart skeleton" with detachable baskets for ease and convenience. In the end, it proved that the Deep Dive technique worked well and the finished product was something very useful.